The Expertise
Behind the Strategy
MRA CX was built on one conviction: that every business — regardless of size — deserves access to world-class strategic thinking. That conviction has a name: Marcos Ruiz Avila.
Marcos E Ruiz
Marcos E Ruiz is a marketing and sales strategist with over three decades of hands-on experience building successful brands across international markets. His career spans the full commercial spectrum — from shaping products in their earliest stages to orchestrating complex, multi-channel go-to-market launches that have driven growth for consumer brands, technology companies, and service businesses alike.
What sets Marcos apart is the rare integration of disciplines he brings to every engagement. Most consultants specialize in one area — marketing, or sales, or technology. Marcos has spent 30 years mastering all of them, and more importantly, understanding how they interconnect. A go-to-market strategy that ignores the customer experience will underperform. A sales team without the right technology will stall. Marcos designs strategies that work as a system.
His international experience — spanning Latin American markets and beyond — gives him a nuanced understanding of how consumer behavior, distribution dynamics, and competitive landscapes vary across geographies. This global perspective, combined with deep local market knowledge, is a defining advantage for MRA CX clients operating in or expanding into new markets.
Marcos founded MRA CX to make this level of strategic expertise accessible to the businesses that need it most: ambitious startups and growth-stage SMBs who are ready to compete at the highest level but don't yet have the internal resources to do so.
Core Disciplines
Five Disciplines.
One Integrated Vision.
Product Design
Shaping products that resonate — from concept to market-ready execution — with a deep understanding of consumer needs and competitive context.
Marketing Strategy
Building brand equity and demand generation programs that create lasting market presence and measurable pipeline growth.
Trade Marketing
Activating channels with precision — retail, distribution, and partner networks — to maximize sell-through and brand visibility at every touchpoint.
Technological Solutions
Leveraging the right technology to automate, scale, and optimize marketing and sales operations for compounding returns.
Sales Execution & Brokerage
Closing the loop with direct sales management, new customer acquisition, and performance-based brokerage arrangements.
30 Years in the Making
Foundations in Product & Brand
Marcos began his career immersed in product design and brand development, working across consumer goods categories and learning the fundamentals of what makes a product resonate in competitive markets.
International Expansion
Expanding across Latin American and global markets, Marcos led go-to-market strategies for multinational brands — developing a rare fluency in cross-cultural consumer behavior and international distribution dynamics.
Trade Marketing & Sales Mastery
Taking on senior leadership roles, Marcos built and managed high-performance trade marketing and sales teams, designing the channel activation frameworks and sales enablement systems that became the backbone of MRA CX's methodology.
Founding MRA CX
Drawing on three decades of hard-won expertise, Marcos founded MRA CX to give startups and SMBs access to the same caliber of strategic thinking that has driven growth for major international brands — delivered with the agility and personal commitment that only a boutique firm can offer.
Our Principles
Results Over Reports
We measure success by the growth we generate for our clients — not the thickness of our decks. Every engagement is anchored to clear, measurable outcomes.
Integrated Thinking
Marketing, sales, CX, and technology are not separate functions — they are one system. We design strategies that connect all the dots.
Senior Expertise, Always
When you work with MRA CX, you work directly with Marcos. No junior teams, no hand-offs. You get 30+ years of experience on every call.
Honest Partnership
We tell clients what they need to hear, not what they want to hear. Candid, direct, and always in service of your long-term success.